Finally got my DEXA scan tomorrow! Been meaning to book it for ages to get an accurate bodyfat percentage reading for a while (the DEXA scan), but my goal this year is to get back down to 10-12% bodyfat after piling on the lbs in December and early January when family came over.

Just like with any goal, you need to decide how you will measure it on an ongoing basis. For me this year, it’s the DEXA scan as the official measurement. I do have callipers at home to give me an idea, but the DEXA is the official with tomorrow’s scan being the benchmark or starting point if you like.

I have been eating and training for a couple weeks now though and took off some fat compared to the start of Jan, but this is still the official starting point.

I’ll report the results tomorrow but in this post I’ll share how I’m going about burning fat and getting down to 10-12%.… ... Continue Reading

This should probably be written as two separate articles but I literally bang the post out right at the end of the day as late as I can leave it due to my other commitments requiring my time. I’m also just blogging about my day so it might come out a bit of a mash up but what the hell.

Man I was tired when I got up this morning. Really tired. My body reminding me how tired I am and spending much of the day consuming content referring to people as ’employees’ has taken up much of my day so I’m writing about it.

To be clear it was actually yesterday when I wrote most of this, but I didn’t quite finish it due to spending more time trying to finish off some crucial work for my ecommerce brand which I have to prioritise.

Anyway the night before I couldn’t sleep and only managed to nod off about 2am (I know because I looked at the time – yep, probably shouldn’t do that!)… ... Continue Reading

The first thing I usually do in the morning is log in to [one of] my Feedly.com accounts and check all the latest goings on in the digital marketing world.

Today was just a flood of Facebook posts. Why?

Because *gasp* they are changing their algorithm. What to I hear you say? Take a guess!

Posts from pages are going to be shunned in the feed in favour of posts from friends… unless they get shit loads of high value (wordy) comments… but they will know if you are trying to game the system by asking for comments so that won’t work apparently.

So it’s going to be even more pay to play. I’ve already been classing it as pay to play for ages as the organic reach is only about 10% but there some other potential implications and risks of this latest change:

• Facebook ads will get more expensive – I’ve surprised they have remained so low for so long so fully expecting the cost to rise at some point.