The first thing I usually do in the morning is log in to [one of] my Feedly.com accounts and check all the latest goings on in the digital marketing world.

Today was just a flood of Facebook posts. Why?

Because *gasp* they are changing their algorithm. What to I hear you say? Take a guess!

Posts from pages are going to be shunned in the feed in favour of posts from friends… unless they get shit loads of high value (wordy) comments… but they will know if you are trying to game the system by asking for comments so that won’t work apparently.

So it’s going to be even more pay to play. I’ve already been classing it as pay to play for ages as the organic reach is only about 10% but there some other potential implications and risks of this latest change:

• Facebook ads will get more expensive – I’ve surprised they have remained so low for so long so fully expecting the cost to rise at some point.